You’ve done the hard work and are now a Certified Virtual Production Assistant, but your work doesn’t end there.
Now, you have to attract clients and to do that you need an excellent profile and to understand what podcast producers look for in a great CVPA. If you haven’t already, have a look at the profiles on the directory. What makes you click on a particular CVPA? What makes you skip to another without clicking at all?
That’s the exact process producers will go through when looking for someone to work with so how do you make sure they click on you?
Here’s what you need to know to optimize your profile and attract the attention of the best podcasters.
How to Get the Most Out of Your CVPA Directory Profile
1. Choose the Right Photo
People like to connect with people, not faceless entities. The photo you choose will give podcast producers an instant first impression so you need to make sure it is the right one. They won’t know anything about you apart from what they see, so what do you want them to see?
Think about the service you provide and what sort of branding you want to convey.
Don’t take a selfie, or choose a photo from your beach vacation. That might say to a producer you are more interested in partying than doing a fantastic job for them.
At the other end of the extreme, if you look too corporate or boring, they might see you as a poor fit for their brand. The best photo is somewhere in the middle. Warm, happy, and professional. They’ll see you as someone they can relate to and someone who cares about doing a great job.
Make sure the photo looks like you, is natural and that your face makes up 60% of the picture. Thumbnail images are small so producers won’t be able to see your face if you are too far away from the camera.
2. Write a Compelling “About Me” Description
A good description is essential for both you and the producer. If you are too general you won’t attract the jobs you want and producers won’t get a feel for what you can offer them. Whatever you do, don’t embellish your skills. If you oversell yourself then you are setting up the producer for disappointment and disappointed clients don’t return.
Think about what producers are looking for and address how you will meet them in your description. Highlight your strengths and mention your weaknesses. It may seem counterintuitive to talk about your weaknesses but it reflects your honesty and trustworthiness which is very appealing. Ultimately, it means then when you attract a client who knows your skill, you know you can deliver a great service and they will come back to you again and again.
Don’t make your description too long. You want to get as much relevant and important information into a concise and fast read. Producers are browsing, so if they were drawn to your photo you want to grab them with your description. A short, punchy ‘About Me’ will also say a lot about your work ethic and attention to detail.
How to Log In and Update Your Information:
3. Set the Right Price
This can be the hardest part of writing your profile. Much like choosing a photo, you don’t want to set your rate too high or too low. Have a look at the average rates other CVPA’s are setting and think about your skills. If you are starting out, you might set your rate a little lower while you build your experience. But don’t go too low. Whilst producers will factor costs into their decisions, if you are too cheap they will assume you aren’t very good!
So to summarize, optimize your listing by uploading a professional, friendly photo, write a concise and compelling description and set a rate that offers value for money but also values your skills.
Update Your Profile
Now you’ve read these tips, is your profile selling you to the best producers? If not, here’s how to update your ‘About Me’ description.
- On the top right of the CVPA directory, click on your picture
- Select ‘Profile’ and a new page will load
- Under ‘Profile Settings’ on the right, select Podcast CVPA Role Specific
- You will see a free text box where you can write your new description
In addition to my own experience in this area I check the following websites: